Featured Farmer: James Goebbert

Featured Farmer: James Goebbert

Meet one of our featured local farmers: James Goebbert of #GoRoFresh

James is a 5th-generation farmer and proud to keep the farming tradition alive.  Growing up, James took pride in spending many hours in the field with his father Lloyd Goebbert, and his grandfather Jim Goebbert.  James Goebbert started a farming business called J & J Dill, LLC in 2006 during high school. He started by growing dill on his family’s farm. In 2009, after graduation, James bought a small farm in Union, IL to grow his business and continue pursuing his dream of farming. James created the J & J Dill, LLC, brand Go-Ro Fresh. Go-Ro Fresh represents premier produce displayed on the shelves of popular grocery stores, markets and even famous restaurant dishes!

James continues to keep up with trends, technology, and the competitive market.  He believes that having the latest technology, growing the best varieties, and being as efficient as possible is KEY to owning a successful farm. They spend a considerable time traveling to conferences, farm visits, and learning from experts what the industry is, and will be doing.  James strives to set the standard, not follow it. This is why their mission statement focuses on always providing the best, safest, and most consistent product possible.  

There are a lot of opportunities out there to keep growing but I think you really have to focus on doing a good job rather than being big. I would rather be a smaller and grow the best quality I can than be a large operation.
— James Goebbert, 5th Generation Farmer & Owner of Go-Ro Fresh


Listen to this short clip of James talking about the versatility of specialty power produce, red/purple kale. 


Available Commodies:

  • Celery
  • Chard 
  • Greens 
  • Kale
  • Parsley
  • Beets
  • Rutabega

At Produce Alliance, we are genuine #fieldtofork produce experts who are passionate about supporting local farmers, educating on what local means, and helping to bring the highest quality local produce to your plate. Our mission is to aid our members and customers in sourcing locally grown produce as part our sustainability strategy.